About Pawmory

"Creating memories, one paw at a time" - Pawmory.

Pawmory started with one dog, one toy, and a lot of scattered stuffing on the floor.

Meet Aina — our Shiba Inu, chief toy tester, and the reason Pawmory exists. After watching her light up every time she had something to sniff, chew, or destroy, we realised how much the right toy changes a dog's day. Not just entertainment — real mental stimulation, real calm, real joy.

So we started handpicking the toys we'd actually give Aina. Snuffle mats that make her work for every treat. Squeaky plush toys that survive (most of) her enthusiasm. Products that do something — not just sit in a basket.

Right now we're focused on enrichment toys for dogs — snuffle mats and squeaky plush toys that keep curious minds busy. But Aina has more opinions than we have products, so the range is growing.

Every toy is Aina-approved. Which means it's been sniffed, chewed, carried around the apartment, and occasionally dismantled.

🐾 Based in Stockholm. Shipping across Sweden.